Artisanal type clothing: Challenges and opportunities in its commercialization

Authors

  • Cindy Mireya Ramón Rodríguez Technological University of the Mixteca
  • Yannet Paz Calderón Technological University of the Mixteca
  • Martin Reyes García Technological University of the Mixteca
  • Mónica Teresa Espinosa Espíndola Technological University of the Mixteca

Keywords:

Artisanal Clothing; Commercialization; Offer; Customer Service; Variety of Products.

Abstract

The sector dedicated to the commercialization of artisanal clothing has faced new opportunities for growth caused by cultural dissemination, incursion of the design and increase in fashion, which has given rise to the emergence of new companies dedicated to the offer of these products, however, in some cases within this economic units there is an ignorance in administrative knowledge which represent a disadvantage to face a competitive market. The present investigation has as objective to make a study of the conditions of the supply of clothes of artisan type in La Heroica Ciudad de Huajuapan de León, Oaxaca, México for this purpose were interviewed marketers artisanal clothing type business owners, the information collected was about the attention to the customer, the variety of products, and marketing, based on this it was able to identify that businesses have different areas of opportunity, that can boost sales of companies that marketed artisanal clothing type in this city.

Author Biographies

Cindy Mireya Ramón Rodríguez, Technological University of the Mixteca

Master in Business Administration from the Technological University of the Mixteca. Currently he works as an independent professional, making designs and making handmade clothing, in addition to these activities, he continues to carry out research related to the production and commercialization of handmade clothing, in collaboration with the members of the CA-28 of the Technological University of the Mixteca.

Yannet Paz Calderón, Technological University of the Mixteca

Doctor in Political Economy of Development from the Meritorious Autonomous University of Puebla. Research Professor at the Institute of Social Sciences and Humanities of the Technological University of the Mixteca, Oaxaca, Mexico. Member of the CA-28 Administration, Culture and Economic Development. Research lines: work, business and development; and youth, education and the labor market.

Martin Reyes García, Technological University of the Mixteca

Master in Business Administration from the Technological University of the Mixteca. Research Professor of the Institute of Social Sciences and Humanities, of the Technological University of the Mixteca, Oaxaca, Mexico. Member of the CA-28 Administration, Culture and Economic Development. Research lines: organizational strategies, culture, competitiveness and economic development.

Mónica Teresa Espinosa Espíndola, Technological University of the Mixteca

Doctor of Administration from the Autonomous University of Querétaro. Research Professor of the Institute of Social Sciences and Humanities, of the Technological University of the Mixteca, Oaxaca, Mexico. Member of the CA-28 Administration, Culture and Economic Development. Research lines: organizational culture, and gender perspective in organizations.

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Published

2018-07-02

How to Cite

Ramón Rodríguez, C. M. ., Paz Calderón, Y. ., Reyes García, M. ., & Espinosa Espíndola, M. T. . (2018). Artisanal type clothing: Challenges and opportunities in its commercialization. Scientific Journal Visión De Futuro, 22(2). Retrieved from https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/281

Issue

Vol. 22 No. 2 (2018): July / December

Section

Original Articles

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