Organizational culture, identity and image. A case study conducted in an argentinian public university

Authors

Keywords:

Organizational Culture; Organizational Identity; Organizational Image; Case study; Higher Education.

Abstract

The study and understanding of organizational culture assumes a central role for university management, as it becomes a strong conditioning factor during decision-making at all levels. By providing members with a socially shared and unconscious frame of reference that guides them in their way of perceiving, interpreting and reacting to the events that take place in the organization, it also strongly influences the individual, group and organizational rationality that underlie the decision process. But in order to avoid excessively simplifying analyzes, the organizational culture needs to be studied in its interaction with the identity and the organizational image. The main purpose of this research is the construction of a diagnosis of the culture, identity and organizational image of a Faculty belonging to an Argentine Public University. For this, a case study methodology is used, based on the triangulation of quantitative sources (by administering questionnaires to 63 teachers and 9 support staff members) and qualitative (through the conduction of 2 focus groups with teachers and 1 with support staff members).

Author Biographies

Lucas Pujol Cols, CONICET

Candidate for Doctor of Administration, Master in Business Administration, Specialist in University Teaching. CONICET Doctoral Fellow. Teacher in the Organizational Behavior subject at the Faculty of Economic and Social Sciences of the National University of Mar del Plata. Associate Researcher at the Universidad Católica del Maule (Chile).

Mariana Foutel, National University of Mar del Plata

Master in Management and Administration of Health Systems and Services, Specialist in University Teaching. Regular Professor of the Decisions and Strategic Management course at the Faculty of Economic and Social Sciences of the National University of Mar del Plata. Academic Director of the Master in Business Administration at said institution.

Romina Barbisán, National University of Mar del Plata

Degree in administration. Research fellow at the National University of Mar del Plata. Teacher in the subjects Principles of Administration and Decision Theory at the Faculty of Economic and Social Sciences of the National University of Mar del Plata.

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Published

2017-06-27

How to Cite

Pujol Cols, L., Foutel, M., & Barbisán, R. (2017). Organizational culture, identity and image. A case study conducted in an argentinian public university. Scientific Journal Visión De Futuro, 21(2). Retrieved from https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/164

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Section

Original Articles

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