Corporate hypocrisy

Authors

Keywords:

Business hypocrisy; Business ethics; Business Communication, CSR.

Abstract

This review article aimed to contribute to the understanding of the importance of coherence between saying and acting to prevent companies from being perceived from the perspective of business hypocrisy and affecting the brand, reputation, trust and credibility in the company. It was carried out based on the Methodi Ordinatio, addressing its theoretical origins and then approaching the concept, later venturing into the different studies that have approached it from corporate social responsibility (CSR), ethics; reputation, interest groups (stakeholders), and communication, subsequently in relation to the consequences that it generates in world-known organizations, their statements and the criticism made, subsequently an analysis of three aspects or facets is made in which it is presented namely: moral hypocrisy; behavioral hypocrisy and how to attribute business hypocrisy, the next point presents a typology that involves two dimensions: an orientation that refers to the attention span, in the short and long term of participants when making or responding to accusations of hypocrisy and a temporal direction, which refers to the point of comparison, past or future, finally reaches some conclusions, and some practical implications.

Author Biography

Manuel Alfonso Garzón Castrillón, Foundation for Research and Business Educational Development

Postdoctoral at the University of São Paulo, Brazil; PhD MSc. Professional in Business Administration, Currently Director of the FIDEE Research group, Email: manuelalfonsogarzon@fidee.org, Current interests: Dynamic capabilities; Diversity management, Happiness management; Knowledge management. ORCID ID https://orcid.org/0000-0001-9009-3324.

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Published

2021-12-08

How to Cite

Garzón Castrillón, M. A. . (2021). Corporate hypocrisy. Scientific Journal Visión De Futuro, 26(1). Retrieved from https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/508

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Original Articles

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