Phyramid of competitiveness and application to competitive analysis of forestry section

Authors

  • Claudia Peirano Asociación Forestal Argentina. Buenos Aires, Argentina.

Keywords:

Competitiveness; Intangible assets; Transaction costs; Cluster; CSR

Abstract

This paper proposes a methodology to extend the dimensions in the strategic analysis that promotes innovation and a long-term perspective incorporating the concepts of economic, social and environmental decisions within the company. To do this, we haveidentified six strategic levels of analysis that are presented with its theoretical and managerial tools and management practices in forestry examples. Each level is based on the most important theoretical neoclassical and neo-institutional contributions of the past three decades. The separation of the levels has one purpose of facilitating the analysis, but it is necessarily interrelated and has feedback. It is shown that the limits of the company have expanded, and with that, the areas of managers responsibility. It is argued that management aligned with the business environment in order to achieve innovation and sustainability in the long term is the new management challenge.

Author Biography

Claudia Peirano, Asociación Forestal Argentina. Buenos Aires, Argentina.

Contadora Pública Nacional (Universidad de Entre Ríos), tiene dos maestrías, una de Economía Agrícola (especialización en Agronegocios) en la Universidad de Missouri y otra maestría en Políticas Públicas (especialización en Desarrollo) en la Universidad de Princeton, New Jersey, ambas en Estados Unidos. Es actualmente Directora de Desarrollo Institucional de la Asociación Forestal Argentina (AFoA) y docente de post-grado de las maestrías Administración Estratégica de Negocios y Gestión de Cooperativas en la Universidad de Misiones.

Published

2013-12-20

How to Cite

Peirano, C. (2013). Phyramid of competitiveness and application to competitive analysis of forestry section. Scientific Journal Visión De Futuro, 18(1). Retrieved from https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/663

Issue

Section

Original Articles

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