SWOT analysis of the use of competitive intelligence in small enterprisesin the clothing industry

Authors

  • Omar Salim Labra Salgado Interdisciplinary Professional Unit of Engineering and Social and Administrative Sciences
  • Gibrán Rivera Gonzalez Interdisciplinary Professional Unit of Engineering and Social and Administrative Sciences
  • Juan Ignacio Reyes García Professional Unit Interdisciplinary Engineering and Social Sciences and Administrative

Keywords:

Competitive Intelligence; SMEs; SWOT Analysis; Clothing Industry.

Abstract

Much of existing studies analysing Competitive Intelligence (CI) practices have been conducted within the context of large organizations, which tend to have complex CI models. However, despite the importance of CI in small and medium enterprises (SMEs), IC practices have been underexplored within the context of SMEs. The present study aims at assessing the conditions of SMEs to implement CI processes. The study was conducted within the context of SMEs in the clothing industry because it is in a highly competitive market where any advantage over the competition can be significant for the permanence of these businesses. Six SMEs with similar characteristics were studied.  Semi-structured interviews were used to collect data and were further analysed using thematic analysis as informed by Braun and Clarke (2006). This analysis was complemented by an analysis of Strengths, Weaknesses, Opportunities and Threats (SWOT) by which it was possible to assess the current conditions of the SMEs studied for implementing CI processes. The results show that the characteristics that SMEs have in common are areas of opportunity for this process.

Author Biographies

Omar Salim Labra Salgado, Interdisciplinary Professional Unit of Engineering and Social and Administrative Sciences

Degree in Economics from the CTM Center for Higher Studies, Student of the Master of Science in Interdisciplinary Studies for SMEs at the National Polytechnic Institute in Mexico. Areas of interest, Business Administration, Competitive Intelligence, Small and Medium Enterprises, Decision-making.

Gibrán Rivera Gonzalez, Interdisciplinary Professional Unit of Engineering and Social and Administrative Sciences

Doctor in Information Studies from the University of Sheffield. He is a professor at the National Polytechnic Institute in Mexico and a member of the National System of Researchers. His areas of interest include organizational innovation, theory of practice, social media, and knowledge management.

Juan Ignacio Reyes García, Professional Unit Interdisciplinary Engineering and Social Sciences and Administrative

Doctor in Sciences de Gestion at the Institute d'administration des enterprises, France. Full-time and exclusive professor of the Interdisciplinary Professional Unit of Engineering and Social and Administrative Sciences of the National Polytechnic Institute of Mexico. Topics of interest: Research related to the performance of organizations.

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Published

2016-12-29

How to Cite

Labra Salgado, O. S. ., Rivera Gonzalez, G. ., & Reyes García, J. I. . (2016). SWOT analysis of the use of competitive intelligence in small enterprisesin the clothing industry. Scientific Journal Visión De Futuro, 21(1). Retrieved from https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/88

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Original Articles

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